Babies 'R' Us ignores dads
Dear Babies 'R' Us,
As a dad-to-be, I was disappointed to start shopping in your store and find various sexist language around. The worst example was the "Why moms like it" explanation on every tag on every product, as in "Stroller ... Why moms like it". I guess fathers don't use strollers? I realize the bulk of your customers must be mothers, or this text wouldn't exist at all, and that I see similar transgressions on lots of baby products. But the store I visited today seemed to be about 30-40% men shopping. Are we not welcome there? Should I leave all the shopping to my wife? And all the cooking, too? She can raise the baby while I go drink martinis at my ad agency. C'mon, Babies R Us, it's 2013.
Sincerely,
Jesse Richards
Response from Toys 'R' Us
Thank you for contacting the "R" Us Family.
We appreciate you taking the time to share your feedback with us. We value your opinion and as a company, we work hard to ensure appropriate Customer Service is provided into all aspects of our business, especially at the store level. We are disappointed when we learn we have fallen short of our goal. We would like to offer our apology and please be assured, your comments and suggestions are extremely important to us and will be shared with the appropriate department in order to rectify the situation.
Thank you, once again, for contacting the "R" Us Family.
Sincerely,
Toys “R” Us Customer Service Team
1-800-TOYSRUS
